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by Consulting
Facial serum: the new king of your beauty ritual
You’re no doubt familiar with the term ‘facial serum’, but you don’t really know its features or benefits. What is it? When should it be applied? Today, we’ll tell you all about it, so that you’ll be convinced that facial serum is essential in your beauty routine!
Until recently, we didn’t know the importance of facial serum and we would leave it out of our daily beauty routine; now we don’t stop hearing about it and it’s constantly being recommended to us. A high concentration of active ingredients, light textures…
Serums seem to have become the new big commitment of cosmetic companies, but why? We invite you to learn in detail what this daily care cosmetic can do for your skin.
What is facial serum?
Facial serum is a comprehensive cosmetic product that is applied before moisturizing cream. It acts quickly , penetrating deep into the skin thanks to its aqueous texture, while its high active ingredient content allows a faster action on the skin.
It is a formula of very highly concentrated active ingredients that is characterized by its light, rapidly absorbed texture, and for having a very positive effect on the skin. Its composition is able to act on the deepest layers of the skin. It has a non-greasy texture, which allows the subsequent application of the usual cosmetic product.
Both serums and creams include active ingredients which provide skin with specific care. But the highest concentration of active ingredients is found in serums, which act intensively on the skin and are able to provide visible effects in less time. Their action can be anti-wrinkle, revitalizing or a lifting effect, for example, and they effectively boost any creams that you apply afterwards.
Benefits of facial serum
Facial serums are normally used to treat specific skin needs, such as rejuvenating, eliminating wrinkles, etc. They usually have a light texture, ideal for any skin type.
They can be used from any age, depending on the aesthetic concern or specific needs of the skin. Their benefits include:
– Greater penetration than a cream. Serum has a crucial added value: its active ingredients are very highly concentrated, and it contains an aqueous texture, something which enables us to penetrate deeper, acting on the deepest layers of the skin.
– Instant improvement of the skin’s appearance.As they are designed to be applied before your usual cream, their fluid, silky-textured formulas leave a velvety effect on the skin and they are quickly absorbed, instantly improving the skin’s appearance.
– It boosts the benefits of treatments applied afterwards. Its formula, which deeply penetrates the face, enhances the results of the subsequently applied cream, something which allows to personalize the treatment using a facial serum that covers specific skin needs, with a moisturizing or nourishing cream which covers something different. In a way that you can combine a facial serum which treats wrinkles and a moisturizing cream which treats facial flaccidity, for example, depending on the need or concern of each skin type.
How do you apply a facial serum?
You’re probably wondering if it’s possible to forgo your usual cream, due to the high concentration of active ingredients in facial serum, but the answer is no.
It’s important to know that serum, with the help of cream, is ideal for reaping the full benefits in the skin.
While serum provides intensive active ingredients, the subsequently used cream, depending on its moisturizing or nourishing action, supplies the skin with the water or lipids that it needs. In this way, it balances the hydrolipidic layer and creates a barrier which prevents dehydration. The barrier effect of the subsequent cream enhances the efficacy of the previously applied sérum</a.
The serum acts on the deepest layers of the skin, providing active ingredients, and the cream works on the outer layers, creating a barrier which prevents dehydration and maintains the skin’s water balance. Therefore, the one complements the other in your beauty ritual. If you use both, the results will be effective quickly!
Apply facial serum to a clean face. Apply a small amount of product (two or three drops) to the face, neck and décolletage, spreading it evenly with the fingertips, using circular and smoothing movements from the center outwards. Its ultra-light texture allows us to get maximum coverage with a very small amount, and immediate absorption.
CASMARA facial serums
CASMARA facial serums provide all the necessary active ingredients to improve your skin from the deepest layers. The high concentration of active ingredients and light textures guarantee an effective absorption, providing you with immediate visible results, which make them the best ally for your skin!
CASMARA’s laboratory presents you with a complete range of serums with exclusive intensive-action formulas, for all skin needs and conditions. Antioxidant, purifying, revitalizing, rejuvenating, wrinkle-filling, brightening, illuminating…
At CASMARA you can mix your cream and serum in a single application, because our formulas are compatible. Mix a few drops of serum with your usual daily moisturizing/nourishing cream and in just one step, make your skin look absolutely radiant. You’ll gain time and efficiency!
Here are some examples of the serums in our treatment lines, so that you may find your skincare essential.
– Firming Fresh Serum 24h. Ultra-hydrating, anti-aging and firming, combining natural marine active ingredients and the latest advances in scientific research. In 2 weeks, the results are 90% firmer and 70% more hydrated skin.
– Revitalizing Serum. Anti-aging and revitalizing with an intensive concentration of active ingredients. This line bases its high-tech formulation on a balanced dose of vitamins, trace elements and peptides, which together, aid an effective absorption into the skin with unique revitalizing results. A revitalized, luminous and radiant face.
– Balancing Serum. Balancing serum for young skin with an optimal combination of natural active ingredients, especially Goji berry extract, the Himalayan super fruit. With an unbeatable antioxidant power, it helps you to prevent photo aging, the appearance of expression lines and the first signs of aging.
– Regenerating Serum. Botox-effect anti-aging regenerating serum. High cosmetic which renews your skin by smoothing wrinkles and expression lines, achieving visibly younger skin. Regenerated, smooth, wrinkle- and imperfection-free skin.
– Recovery Serum. Repairing and rejuvenating serum which reactivates and revitalizes your skin to restore the functionality and balance of young skin, which have been lost by cellular aging. It achieves repaired, toned and firmer skin.
Once you see the efficacy of facial serum, it will become your essential. What about you, which one will you choose?