- CASMARA Universe
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by Consulting
Urban environmental pollution affects our health and our skin. Do you want to know what it is, how it affects your skin and how to protect your skin from it?
In urban environments, pollution levels are much higher and there is no doubting the negative effects that high pollution has on our skin. But did you know what also affects your skin?
Stress, solar rays, blue light, pollution… These are risk factors that cause problems such as premature aging, dark spots or flaccidity, among other things
The skin is made up of many layers. The epidermis is the surface layer and the one that suffers most from external aggressions. In order that the skin can correctly function, it is important that all of its layers are healthy, and that it can act as a barrier so that it cannot be affected by any harmful damage.
Any small wound can become the entry point for micro-organisms and toxic substances that damage the deepest layers of the skin. Therefore, it is very important to care for it and protect it.
What is pollution?
Pollution is intense environmental contamination caused by certain substances and waste, which is produced by human beings, industry or biological processes.
Toxic gas particles or pollution molecules are minuscule and are dispersed in the air in large cities. They usually measure less than 2.5 micrometers in diameter and are found in the air, so they penetrate the pores of the skin easily. Therefore, we need to take measures to protect ourselves.
Also, we find larger particles in the air which, unable to penetrate the dermis, are able to contaminate the face and block pores, thereby causing imperfections and other issues.
But it’s not just particles that contaminate our skin; artificial light and sunlight also cause different aggressions to the face, which lead to the appearance of signs of aging, dark spots etc.; that is, the skin ages prematurely.
How does pollution affect our skin?
It is important to know that pollution affects our skin at all levels, both superficially and internally.
Superficially: pollution contaminates the face, skin naturally secretes oil and sweat, and when these come into contact with the contaminating micro-particles, they become stuck and block the pores.
Internally: pollution also affects the skin internally, and this is when the bigger problem starts.
When oxygenation decreases, the blood supply to that area is affected. Furthermore, it can damage collagen and elastin production in skin cells, which makes the skin lose overall firmness and elasticity.
If skin oxygenation does not function normally, cell renewal decreases, and contamination accumulates, leading to imperfections, premature aging, wrinkles, the face becoming dull and drying out, increased skin inflammation and dehydration, which accelerates the aging process.
Therefore, it is proven that people who live in cities with higher pollution usually have dryer skin and an increased risk of developing dark spots and wrinkle.
To offset the harmful effects of pollutants, we need to protect the skin from pollution. The best solution is through using good anti-pollution cosmetics with sunscreen, since moisturizing ingredients will improve its protective barrier.
How can we combat the effects of pollution on our skin?
Good, optimal skin hygiene is essential for combating the effects of pollution on the skin.
It is important to cleanse our face twice a day, in the morning and at night, whether we wear make-up, or not.
At night, we should cleanse more deeply, removing the day’s dirt particles, and in the morning, we should cleanse more gently, helping to remove the layer of residue and dead cells created overnight. It is important to choose products that are appropriate for the needs of your skin.
What if you could protect your skin as well as cleanse it?
UrbanProtect Anti-Pollution Micellar Water is a very comprehensive product, since it removes make-up, cleanses and protects, with an innovative anti-pollution active ingredient which protects the face, creating a shield against the 3 main types of pollution (ultraviolet light, air pollution and chemical agents). Perfect for your everyday urban life!
Furthermore, it contains micelles that act like magnets, trapping dead surface cells, polluting particles, make-up and excess sebum, in a way that removes make-up and cleanses the eyes, face and neck.
The result: fresh, soft and toned skin that is free from impurities and a balanced, protected face. You don’t need to rinse, so it’s convenient and easy to use.
And what if, as well as cleansing and protecting your skin, you could treat and perfect it?
DD Cream UrbanProtect is a tinted daily skin defense cream. Its anti-aging anti-pollution active ingredients make it a new multifunction cosmetic concept which will leave you natural, protected and perfect!
UrbanProtect DD Cream. Innovative urban shield for daily skin defense with a hint of color. Thanks to its potent anti-aging anti-pollution active ingredients and its innovative MULTILIGHT TECHNOLOGY (SPF 30, UVA-UVB and artificial light), it protects and treats the skin, evening tone with a natural finish.
PROTECTS: Its sunscreens neutralize and prevent the absorption of harmful particles and dangerous toxins in the skin (air pollution).
PERFECTS: The blurring effect reduces the appearance of expression lines and minimizes imperfections, with a natural finish which adapts to the skin tone, revitalizes the face and boosts its radiance.
TREATS: Immediate and long-lasting anti-aging action, it stops photo-aging, stimulates collagen and elastin production and combats signs of fatigue and tiredness.
The result is a protected, revitalized face, with an even tone and natural finish, and soft and velvety skin.
This season, CASMARA is releasing an excellent packwhich contains these two products, with a 20% discount.
UrbanProtect Anti-Pollution protocol is the ideal everyday protection, and perfect for urbanites!
As you have seen, pollution is an increasing aggression for our skin, but it won’t be a problem for yours! You’ll be able to combat it with these guidelines and with the Urban Protect duo; your skin will thank you for it!